Welcome to BE WHO YOU ARE

Apparel & Gear Designed to Inspire

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About Us

Little Idea – BIG Goal

 Our little idea sprouted in 2007.
We wanted to create
a positive message
for our LGBTQ community,
where too often we hear
disparaging words of hate.
Our first event was KC Pride 2008
and we’ve been popping up
at Pride events all over
the U.S. ever since.

is a universal message and
we want to spread it around the world.
That’s our BIG, hairy, audacious goal.

Our Promise

While shopping with us,
we want you to be completely
happy with the experience.
If you have questions about us,
our products, or even shipping,
please feel free to get in touch!
We hope you continue to shop with us for many years to come. 


While wearing or using our
BE WHO YOU ARE products

you may feel free and empowered.


Contact Us

We're Here To Help!

BE WHO YOU ARE® / Beauty of Life, LLC

Kansas City, Missouri, United States